Launch27 has been part of the cleaning industry since 2013. It helped popularize instant online pricing for house cleaning, and thousands of maid services were built on it. In May 2026 it announced a new name: Launch27 is now Automaid.
If you're a Launch27 customer, a rename is a natural moment to ask whether the software still fits your business. This guide covers what changed, what Launch27 (Automaid) costs today, and how the main alternatives compare, including ConvertLabs. Want to try ConvertLabs while you read? Start your free trial of ConvertLabs.
Prices and features below were checked on November 3, 2026 from each company's public pages. Software changes fast, so confirm details before you switch.
What changed at Launch27?
In a May 20, 2026 announcement, the company said Launch27 "is now Automaid," describing it as an evolution toward more automation for cleaning owners. Launch27's terms of service name the company as Fullsteam Software Holdings LLC DBA Automaid (Launch27), a subsidiary of Fullsteam Operations LLC.
In practice, the product and plans carried over. Both launch27.com and automaidsoftware.com show the same three plans:
Base, $75/month: unlimited users and bookings, a booking form with branding, customer, cleaner and office portals, coupons and email reminders.
Pro, $150/month: an unbranded booking form, time tracking, Google Calendar, Zapier, QuickBooks, Twilio SMS, gift cards and review requests.
Plus, $299/month: automatic card pre-authorization and charging, the mobile app for cleaners and office staff, on-the-way alerts, photos and multi-location calendars.
Launch27 lists 15% off for annual billing and a 14-day free trial. For a full feature breakdown, see our Automaid vs ConvertLabs comparison.
Nothing here is a reason to panic. But if you've been meaning to review your tools, the rename is a good prompt.
What to check before you switch
Before you compare alternatives, write down what you need from your next platform:
Payments: do you want cards held at booking and charged automatically after each clean? On Launch27 that sits on the $299 Plus plan.
Cleaner app: also Plus-only on Launch27.
Website: do you want a full website included, or only a booking form for an existing site?
Team size: Launch27 has unlimited users. Some alternatives price by cleaner.
Contract and renewal: check your Launch27 agreement for its term and renewal date so you time the switch well.
Launch27 alternatives compared
Tool | Built for | Starting price | Auto-charge and cleaner app | Pricing model | Free trial |
|---|---|---|---|---|---|
ConvertLabs | Cleaning companies first | $67/mo | Professional, $197/mo | Flat tiers, up to 15 providers on Professional | 7 days |
Launch27 / Automaid | Cleaning companies | $75/mo | Plus, $299/mo | Unlimited users | 14 days |
BookingKoala | Many service industries | From $27/mo | Check with BookingKoala | Tiers by providers, storage or contacts | Yes |
ZenMaid | Maid services | $19/mo | See our comparison | Plan tiers | Yes |
ScheduleDrop | Home-service trades | $97 per 4 weeks | Card-on-file on every plan | Priced by team size, every feature included | 14 days |
Jobber | Home-service trades | $49/mo ($29 annual) | Connect and up | Priced by users | 14 days |
Sources: convertlabs.io/pricing, launch27.com/pricing, bookingkoala.com/pricing, scheduledrop.com/pricing, getjobber.com/pricing. ZenMaid figures from our ConvertLabs vs ZenMaid review.
ConvertLabs
ConvertLabs is booking, payments and website software built with cleaning operators, used by 1,000+ service businesses. Every plan includes a website. Professional at $197/month adds the iOS and Android cleaner app, auto-charge, SMS, email marketing and checklists for up to 15 service providers. There are no per-booking fees or commissions; you pay standard Stripe processing.
On a ConvertLabs online booking form, clients see their price instantly, book with a card, and the card is charged automatically after the clean. Recurring visits generate themselves and keep the same cleaner assigned.
Best for: cleaning companies with up to 15 cleaners who want automatic payments, a cleaner app and a website without paying for a top tier.
BookingKoala
A general booking platform with a strong theme builder, free business courses, hiring tools and low entry pricing. Pricing climbs with providers, storage or campaign contacts. Read our BookingKoala vs ConvertLabs comparison.
Best for: owners who want the lowest monthly price or run several service types.
ZenMaid
A long-standing maid-service tool with low entry pricing and solid scheduling. See ConvertLabs vs ZenMaid for plan details.
Best for: small teams that want simple scheduling at a low price.
ScheduleDrop
A newer all-in-one platform for home-service businesses, billed every four weeks by team size, with every feature on every plan and setup included. See ScheduleDrop vs ConvertLabs.
Best for: owners who want a done-for-you setup and a built-in phone and text hub.
Jobber
A polished field-service platform with excellent quoting and accounting integrations, priced per user. See Jobber vs ConvertLabs.
Best for: quote-heavy or multi-trade businesses.
Staying on Launch27 / Automaid
Staying is a fair choice if you have a big team (unlimited users), rely on its native QuickBooks integration, or are happy on the Plus plan.
How to move from Launch27 to ConvertLabs
Export your data. Launch27 lists a data export manager on every plan. Export clients and booking history. The ConvertLabs team can walk you through bringing your clients and bookings over.
Rebuild recurring schedules. Note each client's frequency, day, price and cleaner, then set the frequency on their next ConvertLabs booking.
Collect cards again. Send clients a secure credit card link. To move stored cards instead, ask ConvertLabs support about your options.
Go live near your renewal date. Run both systems for a week, point your domain to ConvertLabs, and update your Google Business Profile booking link.
The bottom line
Launch27 built a lot of cleaning businesses, and as Automaid it's still a capable choice, especially for big teams. If the rename has you reviewing your tools, and you want automatic payments, a cleaner app and a website on one mid-priced plan, ConvertLabs is worth a look.
Ready to see it for yourself? Start your ConvertLabs trial and see how instant online booking works for your cleaning business. Questions first? Email [email protected] and a real person will get back to you.
