BookingKoala vs ConvertLabs: Which Fits Your Cleaning Business?
BookingKoala is one of the best-known booking platforms in the cleaning world. It's affordable at the entry level, it comes with a website builder, and it has a big library of free courses for owners. Plenty of maid services start on it.
But BookingKoala is built for many kinds of service businesses: maids, dog walkers, barbers, tutors. If you run a residential cleaning company, the question is whether a general booking platform or a cleaning-first one fits how you actually make money, through recurring visits, cards on file and a team in the field.
This guide compares BookingKoala and ConvertLabs side by side, including where BookingKoala is the better pick. If you're searching for a BookingKoala alternative, it should help you decide. Want to follow along in the app? Start your free trial of ConvertLabs.
Prices and features below were checked on November 3, 2026 from each company's public pages. Software changes fast, so confirm details before you switch.
BookingKoala and ConvertLabs at a glance
What BookingKoala does well
BookingKoala bundles a website, booking forms and scheduling in one place. Its strengths are real:
Website and themes: an advanced theme builder with drag-and-drop pages, popups and a blog, on your own domain.
Booking forms: fully customizable forms where customers pick services and see your pricing and availability. Premium adds multi-step forms and daily discounts to fill slow days.
Growth tools: referral and rating systems, gift cards, SMS notifications and GPS clock-in/out on Growing and up.
Hiring: built-in forms and quizzes for recruiting providers.
Education: free "Blueprint" courses on growing to $10K, $50K and $250K a month, plus an active Facebook community.
BookingKoala's pricing page lists three plans, each priced by the number of providers (or data storage):
Starter, from $27/month: 5 providers, website, booking forms, smart scheduling, mobile access and leads.
Growing, from $57/month: 15 providers, plus advanced reports, referrals and ratings, gift cards, GPS clock-in/out and SMS notifications.
Premium, from $197/month: 50 providers and 5,000 campaign contacts, plus multi-step forms, daily discounts, hiring onboarding, multilingual and funnels. Larger Premium tiers run from $237 to $597/month.
BookingKoala counts every team member as a provider, and pricing can also rise with storage or campaign contacts. A free trial is offered; check the current trial length on its site.
What ConvertLabs does well
ConvertLabs is booking, payments and website software built with cleaning operators. It's used by 1,000+ service businesses and has booked 300K+ jobs, according to convertlabs.io. The goal is one dashboard for the whole operation: website, booking form, scheduler, payments, cleaner app and marketing.
Plans on the pricing page (billed monthly, 7-day trial, no contracts or cancellation fees):
Basic, $67/month: website included, customer and service provider portals, up to 5 service providers, up to $5,000 in monthly revenue, email support.
Professional, $197/month: up to 15 service providers, the iOS and Android provider app, 3 admin and 3 staff accounts, scheduler, auto-charge, email marketing, SMS notifications, checklists, Zapier and NiceJob integrations, and priority support.
Enterprise, $397/month: multi-location support, unlimited admin and staff accounts, customizable checklists, Airbnb iCal sync, webhooks and live chat support.
ConvertLabs charges no per-booking fees and takes no commission on your revenue. You pay standard Stripe processing fees and nothing extra to ConvertLabs.
Feature comparison: BookingKoala vs ConvertLabs
Feature | ConvertLabs | BookingKoala |
|---|---|---|
Built for | Cleaning companies first | Many service industries (maids, pet care, barbers, tutors) |
Starting price | $67/mo (Basic, 5 providers) | From $27/mo (Starter, 5 providers) |
15 providers | $197/mo (Professional) | From $57/mo (Growing) |
Pricing model | Flat plan per tier | Tiers by providers, storage or campaign contacts |
Free trial | 7 days | Yes, check current length |
Website builder | Included on every plan | Included (advanced theme builder) |
Online booking with instant price | Yes, real-time pricing and availability | Yes, customizable booking forms |
Card held at booking, charged after the clean | Yes (auto card holds, auto-charge on Professional and up) | Check with BookingKoala |
Cleaner mobile app | iOS and Android (Professional and up), GPS, checklists, photos | Mobile access for providers; GPS clock-in/out on Growing and up |
SMS notifications | Professional and up | Growing and up |
Email marketing | Built-in campaigns and follow-up sequences | Campaigns on Premium (5,000 contacts) |
Gift cards and referrals | Yes | Growing and up |
Hiring tools | Check with ConvertLabs | Yes, forms and quizzes |
Airbnb iCal sync | Yes (Enterprise) | Check with BookingKoala |
Support | Email, priority (Professional), live chat (Enterprise) | Email, 24/7/365 |
Sources: convertlabs.io/pricing, bookingkoala.com/pricing.
What it really costs at 10 cleaners
Let's be straight: on list price, BookingKoala is cheaper. A company with 10 cleaners fits BookingKoala's Growing plan, which starts at $57/month for up to 15 providers. ConvertLabs Professional is $197/month for up to 15 service providers.
So why would anyone pay more? Because the cheapest plan is only cheap if it does the jobs you'd otherwise do by hand. Before you compare totals, ask each tool:
Is the card held at booking and charged automatically after every clean, or does someone on your team run charges?
Do recurring visits create themselves and keep the same cleaner assigned?
Does a cleaner app with checklists and photos come with the plan, or do you need a higher tier?
Will the bill change as your contact list or data grows?
If one hour of office time a day goes to chasing payments and fixing the schedule, the price gap closes fast.
Where ConvertLabs is different
Built around the recurring clean
Most residential revenue is recurring. In ConvertLabs, recurring visits generate themselves after each completed clean and can keep the same cleaner assigned, with frequency discounts applied automatically.
Card held at booking, charged when the clean is done
On a ConvertLabs online booking form, a customer picks bedrooms, bathrooms and frequency, sees the price and books with a card. You can authorize the card at booking, and it's charged automatically once the job is complete. You can also charge late-cancellation and same-day fees.
Victoria Westcott, co-founder of Oak Bay Clean, describes it this way: "On Convertlabs the card is held at booking, charged automatically when the job is complete, and recurring visits run on their own once they're set up. Chasing payments is basically off our plate."
A cleaner app on the main plan
ConvertLabs Professional includes the iOS and Android provider app with GPS, checklists and photos, and cleaners can claim open jobs.
Who each tool fits best
BookingKoala may be the better fit if you:
Want the lowest monthly price while you're small
Run more than one type of service business from one platform
Want built-in hiring forms and a large library of free business courses
Care most about design control over a multi-page website
ConvertLabs may be the better fit if you:
Run a residential cleaning company where most revenue is recurring
Want cards held at booking and charged automatically after every clean
Want your cleaner app, checklists and SMS on one flat plan
Want a cleaning-focused support team and a community of cleaning owners
For more options, see our roundup of BookingKoala alternatives and our guide to choosing cleaning company software.
How to switch from BookingKoala to ConvertLabs
Step 1: Export your customers
Export your customer list and booking history from BookingKoala. The ConvertLabs team can walk you through bringing your clients and bookings over.
Step 2: Rebuild recurring schedules
List each recurring client's frequency, day, arrival window, price and assigned cleaner. In ConvertLabs, set the frequency on the next booking and future visits generate automatically. Run both systems in parallel for a week so no visit slips.
Step 3: Collect cards again
Saved cards usually can't be moved in a spreadsheet. Send each client a secure credit card link from ConvertLabs, which attaches the card to their booking and future visits. If you'd rather move stored cards, ask ConvertLabs support about your options.
Step 4: Go live
Point your domain to your new ConvertLabs site, update the booking link on your Google Business Profile, and tell clients about the new booking portal.
The bottom line
BookingKoala is a capable, affordable platform with strong website and marketing tools, and it's a good fit for owners who want the lowest entry price or run several service types. If you run a residential cleaning company built on recurring visits and automatic payments, ConvertLabs is built around exactly that.
Ready to see it for yourself? Start your ConvertLabs trial and see how instant online booking and automatic payments work for your cleaning business. Questions first? Email [email protected] and a real person will get back to you.