If you've looked at maid service software lately, you've probably seen Automaid. It's not a newcomer: Automaid is the new name for Launch27, which announced the rebrand in May 2026. Same company, same plans, and logins still run through launch27.com.
Automaid is built for residential cleaning, just like ConvertLabs, so this is a closer comparison than most. Both offer instant online booking, card capture and a cleaner app. The real differences are in what each plan includes and what you pay to get automatic payments and the mobile app.
This guide compares Automaid and ConvertLabs side by side, including where Automaid is the better pick. Want to follow along in the app? Start your free trial of ConvertLabs.
Prices and features below were checked on November 3, 2026 from each company's public pages. Software changes fast, so confirm details before you switch.
Automaid and ConvertLabs at a glance
What Automaid does well
Automaid says it's trusted by 3,000+ home cleaners over 10+ years. Its strengths are real:
Unlimited users on every plan: no per-cleaner or per-seat pricing.
Instant-price booking: customers configure square footage, bedrooms, frequency and add-ons, see the price and enter a card.
Integrations: Google Calendar, Zapier, Google Analytics, Twilio SMS and QuickBooks on Pro and up.
Automation: confirmations, reminders, "on the way" alerts and feedback requests tied to each job.
Payroll tools: a payroll calculator for teams, with time-tracking reports on Pro.
Automaid's pricing page lists three plans:
Base, $75/month: unlimited users and bookings, booking form with Automaid branding, customer portal, payroll calculator, coupons, email reminders and card processing.
Pro, $150/month: unbranded customizable booking form, time tracking, Google Calendar, Zapier, Twilio SMS, QuickBooks, gift cards and automated review requests.
Plus, $299/month: referral engine, automatic pre-authorization and automatic charging on credit cards, mobile app access for cleaners and office staff (English/Spanish), on-the-way and running-late alerts, photos, and multi-location.
The Launch27 pricing page shows the same plans with a 15% discount for annual billing. Automaid offers a 14-day free trial.
What ConvertLabs does well
ConvertLabs is booking, payments and website software built with cleaning operators. It's used by 1,000+ service businesses and has booked 300K+ jobs, according to convertlabs.io.
Plans on the pricing page (billed monthly, 7-day trial, no contracts or cancellation fees):
Basic, $67/month: website included, customer and service provider portals, up to 5 service providers, up to $5,000 in monthly revenue, email support.
Professional, $197/month: up to 15 service providers, the iOS and Android provider app, 3 admin and 3 staff accounts, scheduler, auto-charge, email marketing, SMS notifications, checklists, Zapier and NiceJob integrations, and priority support.
Enterprise, $397/month: multi-location support, unlimited admin and staff accounts, customizable checklists, Airbnb iCal sync, webhooks and live chat support.
ConvertLabs charges no per-booking fees and takes no commission on your revenue. You pay standard Stripe processing fees and nothing extra to ConvertLabs.
Feature comparison: Automaid vs ConvertLabs
Feature | ConvertLabs | Automaid |
|---|---|---|
Built for | Cleaning companies first | Cleaning companies first |
Starting price | $67/mo (Basic) | $75/mo (Base) |
Users | Up to 15 providers on Professional; unlimited admin/staff on Enterprise | Unlimited users on every plan |
Free trial | 7 days | 14 days |
Website | Included on every plan | Booking form embeds on your existing site |
Instant-price online booking | Yes | Yes |
Card pre-authorization and auto-charge | Professional ($197/mo) and up | Plus ($299/mo) |
Cleaner mobile app | Professional ($197/mo) and up | Plus ($299/mo) |
SMS notifications | Professional and up | Pro and up, via Twilio |
QuickBooks | Via Zapier | Native on Pro and up |
Multi-location | Enterprise ($397/mo) | Plus ($299/mo) |
Card processing | Standard Stripe fees, no ConvertLabs markup | Built in; check Automaid for rates |
Airbnb iCal sync | Yes (Enterprise) | Check with Automaid |
Sources: convertlabs.io/pricing, Automaid pricing, Launch27 pricing.
What it really costs to automate payments
For most cleaning owners the two features that save the most time are the card held at booking, charged after the clean, and a cleaner app. Here's what each tool charges for both:
Automaid Plus: $299/month (about $254/month billed annually), with unlimited users.
ConvertLabs Professional: $197/month, covering up to 15 service providers plus 3 admin and 3 staff accounts.
If you have 15 cleaners or fewer, ConvertLabs gets you automatic payments and the app for about $100 a month less on monthly billing. If you have a large team of 30 or 40 cleaners, Automaid's unlimited users can work out cheaper than ConvertLabs Enterprise at $397/month, so run your own numbers.
Where ConvertLabs is different
Card holds and auto-charging on the main plan
On a ConvertLabs online booking form, a customer picks bedrooms, bathrooms and frequency, sees the price and books with a card. The card is authorized at booking and charged automatically once the job is complete. You can also charge late-cancellation and same-day fees.
Victoria Westcott, co-founder of Oak Bay Clean, puts it this way: "On Convertlabs the card is held at booking, charged automatically when the job is complete, and recurring visits run on their own once they're set up. Chasing payments is basically off our plate."
A website, not just a form
Every ConvertLabs plan includes a website, so your booking form, service pages and customer portal live in one place. With Automaid, you embed the booking form on a site you already have (WordPress, Squarespace or Wix).
Recurring visits that run themselves
Recurring visits generate themselves after each completed clean and can keep the same cleaner assigned.
Who each tool fits best
Automaid may be the better fit if you:
Have a large team and want unlimited users on one price
Need a native QuickBooks integration
Already have a website you love and just need a booking form
Want multi-location support below $300/month
ConvertLabs may be the better fit if you:
Have up to 15 cleaners and want auto-charging and the cleaner app without paying for the top tier
Want your website, booking form and payments in one system
Want month-to-month billing with no contract
Want a cleaning-focused support team and a community of cleaning owners
If you're still on Launch27 and weighing your options after the rename, see our guide to Launch27 alternatives. You can also compare ConvertLabs vs ZenMaid.
How to switch from Automaid to ConvertLabs
Step 1: Export your clients
Automaid lists a data export manager on its plans. Export your client list and booking history. The ConvertLabs team can walk you through bringing your clients and bookings over.
Step 2: Rebuild recurring schedules
List each recurring client's frequency, day, arrival window, price and assigned cleaner. Set the frequency on the next booking in ConvertLabs and future visits generate automatically. Run both systems in parallel for a week.
Step 3: Collect cards again
Send each client a secure credit card link from ConvertLabs, which attaches the card to their booking and future visits. If you'd rather move stored cards, ask ConvertLabs support about your o
ptions.
Step 4: Go live
Point your domain to your ConvertLabs site, update your Google Business Profile booking link, and check your Automaid agreement for its term and renewal date before you cancel.
The bottom line
Automaid is a long-running, cleaning-focused platform, and its unlimited users make it a good fit for big teams. If you have up to 15 cleaners and want automatic payments, a cleaner app and a website without paying for a top tier, ConvertLabs is built around exactly that.
Ready to see it for yourself? Start your ConvertLabs trial and see how instant online booking and automatic payments work for your cleaning business. Questions first? Email [email protected] and a real person will get back to you.
