The real cost of cleaning business software is the plan price for your team size, plus texts, card processing and the add-ons you need. For a 10-cleaner maid service, the monthly subscription alone ranges from about $57 to more than $400, depending on the tool and how it counts your team.
This guide is for residential cleaning company owners. We priced six tools at 1, 5, 10 and 15 cleaners from each vendor's own pricing page, added the costs that aren't on the plan card, and worked through an ROI example. If you want to test the numbers in a live account, you can start a ConvertLabs trial. It runs for 7 days.
Prices checked November 10, 2026 on each vendor's own pricing or help page. USD, before sales tax. Pricing changes often, so confirm before you buy.
Hero photo: asawin via PxHere (CC0)
Why the advertised price is never the real price
The headline number on a pricing page is usually for one login, on the entry plan, billed annually. A maid service with ten cleaners rarely matches all three. Three things push the real price up:
Who counts. Some vendors charge for every login, including yours. Some charge only for the people who clean. Some don't charge per person at all.
The plan you actually need. Automated reminders, auto-charge, a cleaner app or an unbranded booking form often sit one or two tiers up.
What's billed outside the subscription. Texts, card processing and website add-ons.
Pricing models: flat, per user, per job, per provider
Per user. Jobber counts "anyone who accesses your account at the office or in the field" and lists $29/mo per added user. Housecall Pro plans include 1, 5 or 8 users, then $35/mo per extra user on Max.
Base + per member. ZenMaid's base price covers the owner. Every other active cleaner or office manager costs $4, $14 or $24 a month, depending on the plan (ZenMaid help center).
Per provider (tiers). BookingKoala counts "each team member" as a provider and sells 5-, 15- and 50-provider tiers. ConvertLabs counts only teammates "who receive job assignments." Admin and staff accounts don't count toward the limit.
Flat. Automaid (formerly Launch27) includes unlimited users on every plan.
Per job. ZenMaid Starter caps you at 40 appointments a month. Caps like this suit a brand-new business, but recurring clients hit them fast.
How a vendor counts your team matters more than its starting price.
Cost at 1, 5, 10 and 15 cleaners
How we counted: "1 cleaner" is a solo owner who cleans. For 5, 10 and 15, we assumed that many cleaners plus an owner who has a login but isn't assigned cleans. Each tool is priced on the plan a growing maid service would typically run, on monthly billing.
Software (plan used) | Pricing model | 1 cleaner | 5 cleaners + owner | 10 cleaners + owner | 15 cleaners + owner |
|---|---|---|---|---|---|
ConvertLabs Professional | Tiers by provider count | $197 (Basic $67 under $5k/mo revenue) | $197 | $197 | $197 |
Jobber Connect | Per user | $139 | $228 | $328 | $428 |
ZenMaid Pro | Base + per member | $39 | $109 | $179 | $249 |
Housecall Pro | Per user | $79 (Basic) | $329 (Max) | $434 (Max + 3) | $609 (Max + 8) |
BookingKoala Growing | Provider tiers | $57 | $57 | $57 | $57 |
Automaid Plus | Flat, unlimited users | $299 | $299 | $299 | $299 |
Billed annually (per month): ConvertLabs Professional $164 ($1,970/year). Housecall Pro $59 / $299 / $404 / $579. Jobber Connect is $99 for one user, with annual tier prices of $149 (5 users), $229 (10) and $299 (15) before added users.
What's behind each row:
ConvertLabs: Professional covers up to 15 providers and adds the scheduler, auto-charge, SMS notifications and the provider app. Basic allows 5 providers but caps revenue at $5,000 a month and has no scheduler or auto-charge, so a five-cleaner team will almost always need Professional. Enterprise ($397) has no provider limit. (Pricing)
Jobber: Connect is the first tier with automated reminders and automatic payments. Its price combines a 1/5/10/15-user tier with $29 for each extra login. Core is $49 ($29 annually) for one user, without those features. (Pricing)
ZenMaid: Pro removes the 40-appointment cap. Pro Max (own-branded booking forms) is $169 / $289 / $409 at 5 / 10 / 15. Texts are extra. (Pricing)
Housecall Pro: Essentials includes 5 users, and no extra-user price is published for it, so an owner plus five cleaners lands on Max (8 users, then $35 each). Housecall Pro says it can also quote by industry. (Pricing)
BookingKoala: Growing "starts at" $57 for 15 providers and adds SMS notifications. Starter (from $27) covers 5 providers, and Premium ($197) covers 50. BookingKoala lists these as "starts at" prices and says storage use can move you up a tier. (Pricing)
Automaid: Base is $75 and Pro is $150. Plus adds automatic pre-authorization and charging plus the cleaner and admin apps. (Pricing)
Photo: PxHere (CC0)
A year at 10 cleaners (monthly billing): BookingKoala $684, ZenMaid Pro $2,148 plus texts, ConvertLabs $2,364 ($1,970 annually), Automaid Plus $3,588, Jobber Connect $3,936 and Housecall Pro $5,208 ($4,848 annually).
BookingKoala has the lowest sticker price at every size we tested. ZenMaid is cheap for small teams and climbs with every hire. Per-user tools roughly double between 5 and 15 people, while flat and tiered plans don't move.
Hidden costs: SMS, payment processing, add-ons and setup
Text messages. ZenMaid says "SMS charges not included" on every plan, with bundles that "start at $14 for 125 messages" and discounts for higher volume. Say your 10 cleaners do 12 cleans each per week. That's about 520 visits a month. One reminder per visit is 520 texts, roughly $58 a month at the smallest-bundle price, before confirmations or "on my way" texts. Automaid sends SMS through a Twilio integration on Pro and up. BookingKoala and ConvertLabs list SMS notifications on their mid-tier plans. Ask every vendor: "Are texts billed per message?"
Payment processing. This is usually the biggest software-related cost, because it scales with revenue. Stripe's standard US rate is 2.9% + 30¢ per successful domestic card charge (Stripe pricing), or $4.65 on a $150 clean. Across 520 visits, that's about $2,418 a month, more than any subscription in the table. ConvertLabs charges no per-booking fees and takes no cut, so you pay only your Stripe account's standard rates. Jobber lists 2.9% + 30¢. Housecall Pro advertises rates "as low as 2.59%." At this volume, a few tenths of a percent can outweigh the gap between subscriptions, so ask what rate you'd actually get. Stripe also charges $15 for each dispute you receive.
Tier gates and add-ons. Price the feature you need, not the plan name. Auto-charge is on ConvertLabs Professional, Jobber Connect and Automaid Plus. ZenMaid's own-branded booking forms need Pro Max. Housecall Pro lists websites as an add-on with no published price.
Setup and commitments. ConvertLabs' pricing FAQ says there's no setup or onboarding fee. ZenMaid's pricing FAQ says it uploads your client information for free. BookingKoala charges no setup fee for general help. Annual billing saves up to 25% on Jobber and 17% on ConvertLabs, but it commits you for the year. ConvertLabs monthly plans have no annual lock-in. The bigger switching cost is your time; our guide to switching cleaning business software walks through it.
Website and booking-form costs if bought separately
Your website and booking form bring in new clients, so check what's included:
Included: ConvertLabs includes a website on every plan, with online booking that shows prices, applies recurring frequency discounts and saves the client's card. BookingKoala Starter includes a website. Jobber lists "Create a professional website" among Core's features.
Booking form only: ZenMaid Pro and Automaid give you forms to embed on a site you already run.
Add-on: Housecall Pro sells websites separately.
If your software doesn't include a site, budget for a website builder and domain, plus the time to connect the booking form. Our maid booking software guide covers what the form should ask.
Which pricing model fits which stage
Solo or just starting. The lowest sticker prices are ZenMaid Starter ($19), BookingKoala Starter (from $27) and Jobber Core ($29 annually). ConvertLabs Basic ($67) costs more but includes the website, online booking and a customer portal while you're under $5,000 a month in revenue. If price is your only filter, it isn't the cheapest. Build software into your startup budget.
2–5 cleaners. Per-person fees start to add up. ZenMaid Pro rises $14 per cleaner, and Housecall Pro jumps to Max at the sixth login.
6–15 cleaners. Here the pricing model matters most. ConvertLabs Professional stays at $197 up to 15 providers, BookingKoala Growing stays at $57 up to 15, and Automaid stays flat at any size. Per-user tools keep climbing.
15+ cleaners or multiple locations. ConvertLabs Enterprise ($397) removes the provider limit and adds multi-location support. BookingKoala Premium ($197) covers 50 providers. Automaid Plus includes multi-location.
For head-to-heads, see ZenMaid alternatives, Housecall Pro alternatives and Jobber vs ConvertLabs.
How to calculate ROI
Monthly ROI = (admin hours saved × hourly cost + fees now collected + revenue kept − software cost) ÷ software cost
A worked example for a 10-cleaner company on ConvertLabs Professional ($197/month). The inputs are hypothetical, so swap in your own:
Admin time: Online booking, reminders and auto-charge save your office manager 5 hours a week at $22/hour: 5 × $22 × 52 ÷ 12 = $477.
Late-cancellation fees: With a card on file, you collect a $50 fee on 4 late cancellations a month: $200.
Retention: You keep one biweekly $150 client who would otherwise have left: $150 × 26 ÷ 12 = $325.
That's $1,002 in value. Subtract the $197 software cost, and the net gain is $805, an ROI of about 4.1×. The break-even point is 9 saved admin hours a month at $22/hour ($197 ÷ $22).
Track these inputs on your monthly scorecard next to your cleaning business KPIs. For context on your biggest cost, labor, see how much to pay your cleaners.
Where ConvertLabs fits
ConvertLabs is booking, payments and website software used by 1,000+ service businesses. It's priced by plan, not per login. Professional ($197/month) covers up to 15 providers and includes the website, online booking form, scheduler, auto-charge, SMS notifications and provider app. There are no per-booking fees and no cut of your payments. You can connect your existing Stripe account, so cards already saved there carry over. The ConvertLabs team can walk you through bringing your clients and bookings over.
Ready to see it for yourself? Start your ConvertLabs trial
FAQ
What's the most affordable software for maid services? By sticker price on November 10, 2026: ZenMaid Starter ($19, owner only, 40 appointments a month), BookingKoala Starter (from $27, 5 providers) and Jobber Core ($29/month billed annually, 1 user). At 10 cleaners, BookingKoala Growing (from $57) was lowest in our table. To find the most affordable option for your business, compare plans with the same features, then add texts and processing.
How much does cleaning business software cost for 10 cleaners? In our table, $57 to $434 a month on monthly billing. ConvertLabs Professional is $197 ($164 billed annually).
Does ConvertLabs charge per booking or per cleaner? No. Plans are tiers: Basic covers up to 5 providers, Professional up to 15, and Enterprise is unlimited. There are no per-booking fees, and only teammates who receive job assignments count as providers.
Does ConvertLabs take a cut of payments? No. You pay your Stripe account's standard rates and nothing extra to ConvertLabs.
How long is the ConvertLabs trial? 7 days. The card you add at signup is charged when the trial ends unless you cancel first.
