How To Start an Airbnb Cleaning Business in 2024

What is Airbnb Cleaning Service

Airbnb cleaning service is a type of cleaning service provided for Airbnb hosts and guests. In contrast to home cleaning, Airbnb rental properties should be hygienic and cleaned before and after guests check-in. 

Airbnb cleaning services focus on vacuuming, mopping, sanitizing high-touch surfaces, and dusting a rental property's areas and fixtures. Additionally, Airbnb cleaners can offer laundry services since linens and towels should be replaced for every guest. 

6 Easy Steps to Start an Airbnb Cleaning Business

You need to consider several things before launching an Airbnb cleaning business. Here are 6 quick steps to do when starting one:  

1. Research Your Local Market

Researching the local market before launching your Airbnb business is crucial. It allows you to understand the demand and whether the industry will be sustainable in the long run. Additionally, market research provides an idea of how to customize and tailor your services based on the market’s needs. 

Here are a few things to keep in mind when researching your local market. 

• Check how many listings are there in your city 

• Research your competitor’s pricing to provide a competitive price 

• How many cleaning companies offer the same 

2. Get Necessary Licenses and Permits 

You should get the necessary licenses and permits to operate smoothly and build credibility with your clients. Here are what you need: 

• Most local governments require a general business license

• Getting an Employer Identification Number (EIN) is essential since you’ll hire cleaners 

• Check your local health department if they also require a specialty cleaning permit for your business

• Getting cleaning business insurance is also great to add, while it may not be required for most states. You may check Foxquilt for your comprehensive insurance coverage.

• Check your local regulations, as there may be other requirements needed to operate your Airbnb cleaning business legally.

3. Price Your Cleaning Services

Determining your service’s rate is crucial. You need to consider various factors. Equipment, cleaner’s salary, maintenance, transportation, and much more are part of your considerations when pricing your services. Understanding these initial costs allows you to set your service’s rate and sustain the operations. 

Also, check competitors' pricing to get an idea of the market. Understanding their pricing structures gives you an idea of the client's willingness to pay for Airbnb cleaning services. Typically, house cleaning costs range between $25 and $50 hourly. However, there may be some additional costs depending on other services you offer, such as deep cleaning and laundry. Consider whether you want to provide an hourly or flat fee based on the number of rooms. 

4. Connect with Airbnb Hosts 

Connecting or contacting Airbnb hosts is an excellent way to market your business. Get a list of all the Airbnb hosts in your area and pitch your business. Doing so lets you talk directly to them and present how your business will provide them with convenience and quality services. Let them know how it can boost their sales and how your cleaning services will also put them ahead of competitors since hygiene and cleanliness are some of the things their customers are looking for.  

Here are a few things you need to discuss with them: 

• Streamlined process

• Cleaning service schedule 

• Provide previous client’s feedback

• Your availability for last-minute bookings

• Reliability of your service

5. Market Your Business

After getting all the necessary licenses and permits and talking and reaching out to Airbnb hosts and owners, marketing your cleaning business in various ways should also be considered. There are several ways on how you can 

1. Craigslist 

Craigslist is a classified ads platform where you can post your cleaning services. Using this platform to market your cleaning services offers a cost-effective solution while increasing your traffic and visibility. 

Post ads on Craigslist to present your cleaning services. Include necessary information such as prices, cleaning services provided, contact information, and much more. 

2. Facebook Groups

One of the most effective yet affordable and cost-effective ways to market the business is through Facebook groups. 

• Join groups of Airbnb hosts and any groups from vacation rental owners where your cleaning services are needed. 

• Network with hosts and potential clients. 

• Comment on posts and engage with your target audience and customers

• Share blog posts or important updates about your business

There are lots of groups out there that allow you to market your Airbnb cleaning business. Just try to maximize any opportunities that come along.   

3. Social Media

Maximizing the power of social media allows you to increase your reach and sales. In addition to Facebook, Twitter, Instagram, and LinkedIn, among others, can be used to market your business. Even more, you can utilize Facebook ads to run targeted campaigns for your cleaning business. 

4. Referral 

Word of mouth is undoubtedly one of the most effective and efficient marketing approaches you can use. Without investing a buck, referrals from existing and previous clients can surely boost your client base and your sales. Ensure that you provide outstanding cleaning service and excellent customer support. Once you build your credibility with your clients, they will surely refer your services to their family and friends. 

5. Website 

Creating a professional website for your Airbnb cleaning business will make your service more credible and reliable. You can even leverage a website for all the processes within your company. Use it to post your products, create informative articles, and much more. 

6. Use a Cleaning Booking Software 

Using online booking software increases trust among your clients, mainly vacation rental owners. Since you are dealing with an increasingly large property to clean, it’s essential to provide software where Airbnb hosts can quickly book a schedule. 

Fortunately, ConvertLabs offers a booking form you can easily integrate into your site to take bookings. Your clients can manage their bookings by simply logging in to your portal. Meanwhile, if you don’t have a website yet, you can create one in minutes with ConvertLabs, which comes with the booking form pre-installed. 

Is Airbnb Cleaning Business Profitable? 

Launching an Airbnb cleaning business may seem daunting at first, but it’s worth the effort. Generally, an Airbnb cleaning business can expect a profit between $30,000 and $60,000 annually. This range varies depending on several factors, such as the services offered and the market conditions. 

Vacation rentals are becoming more popular. Therefore, starting an Airbnb cleaning business is indeed profitable. With the growing market in this field, you don’t need to worry about scarcity in your target audience. Just focus on crafting an effective strategy and stay ahead in the industry. 

Should You Start an Airbnb Cleaning Business?

There are over 4 million hosts with 7 million listings on Airbnb. Considering this number, you’ll have plenty of potential clients in this field. Moreover, Airbnb hosts do not do the cleaning job themselves in most cases. 

They usually rely on third-party cleaning services to do the cleaning. Starting an Airbnb cleaning business in 2024 is a great idea. With all the advantages it offers, this industry indeed pays off. However, you should also consider its downsides and assess whether you are 

Final Thoughts

Launching your own Airbnb cleaning indeed offers an excellent opportunity for those wanting to enter the cleaning industry. Considering the steps we’ve highlighted here, you can build and scale your Airbnb cleaning business in time. 

Ready to start your Airbnb cleaning business and get your first booking? 

Try ConvertLabs now for free and see how it can make your business run easier.