How to Increase Your Cleaning Business Sales

Why Increased Sales Are Essential for Your Business

Higher sales will be your financial engine driving other business operations. Here are a few reasons why you should strive to increase your business sales: 

• Allows you to invest in marketing, expanding your client-based

• Provide you the means to invest in new and innovative technologies, making your services more efficient

• Supply the need for creating new product lines to cater to wider cleaning needs 

• Allow you to give better employee benefits which motivate them to perform better 

• Contribute to long-term growth and sustainability

12 Ways to Increase Your Cleaning Business Sales

Boosting your cleaning business sales involves a blend of traditional and innovative strategies. In today's competitive market, standing out requires quality service and a keen understanding of your customers' needs and preferences.

1. Provide Your Customers with the Value They Need

As a small business owner, don’t just focus on increasing your sales, you must also aim to provide value for your customers so they can become loyal and committed to your brand. You should ensure that your clients get the value equivalent to the cost they spent.

Through your marketing efforts, communicate how your service can save them time and solve their problems. Additionally, ensure they can trust your professional services to make their space spotless. Also, highlight how you set your business apart from competitors, such as using sustainable cleaning products or advanced cleaning technologies.  

Providing value as a commercial cleaning business entails understanding your client's needs. You may offer customizable cleaning plans that cater specifically to businesses' varied requirements. For instance, a retail store may need cleaning services outside business hours to avoid disrupting customers. A medical facility, on the other hand, needs high-grade disinfection services. You may also customize your service based on an office needing eco-friendly cleaning solutions. Considering these diverse needs, make sure you can be flexible based on their unique needs. 

Your ability to offer specialized services positions your business as a valuable partner. This approach not only satisfies your client's current needs but also builds long-term relationships by showing that you're invested in their success and ready to support them through any situation.

2. Establish Trust from Your Customers

Establishing trust from customers provides long-term benefits. You will not only retain clients but also gain new clients from their testimonials. There is a high chance they recommend your services and products from friends and relatives if they trust your professional services. 

When starting out with your cleaning business, ensure your team is professional and reliable so they can deliver quality service to your clients. Furthermore partnering with local health organizations can demonstrate trust to potential clients.

Even more, creating a case study that highlights specific challenges a client faced and how you provided the solution can show your expertise and the value you bring. This not only builds credibility but also helps prospective clients visualize how your service can address their own needs.

3. Craft Your Unique Selling Proposition (USP)

What sets your cleaning business apart from others? Is it your attention to detail, a fast response time, or exceptional value for the money? Your USP is a concise statement that encapsulates the unique benefits of your service. It should be prominently featured in all your marketing materials and the first thing people think of when someone mentions your business.

A powerful Unique Selling Proposition (USP) for a commercial cleaning business might offer specialized cleaning services tailored to different industry needs. For instance, a cleaning company could highlight its expertise in providing medical-grade cleaning for healthcare facilities, ensuring a germ-free environment. 

Alternatively, it could offer industrial-strength cleaning services for manufacturing plants where standard cleaning would not suffice. By understanding various industry-specific challenges and providing tailored solutions, your business can stand out as a cleaning service and a vital partner in your client's operational success. This specialization not only sets your business apart but also allows you to target specific market segments more effectively.

4. Optimize Your Sales Funnel

The customer's buying process is the sales funnel. Attract customers with compelling content, convert them with clear pricing and service offerings, and retain their loyalty with a seamless service experience. By optimizing each step, from your website's landing page to your post-service surveys, you ensure higher conversion rates and repeat business.

One effective way to optimize the sales funnel for a commercial cleaning business could involve leveraging targeted digital marketing campaigns. For instance, create an informational blog post that addresses common cleaning challenges faced by specific industries, such as the healthcare sector. This post could highlight your company's expertise in medical-grade cleaning services. Next, promote this content via social media ads targeted at healthcare facility managers, linking to a landing page on your website. 

This landing page should briefly showcase your services with clear, compelling calls-to-action (CTAs) like "Schedule a Free Assessment" or "Download Our Cleaning Compliance Guide." By guiding potential clients through this funnel— from reading relevant content to visiting a tailored landing page, and then taking an actionable step —you're not only demonstrating your specialized knowledge but also facilitating a smoother conversion process, ultimately enhancing customer acquisition and loyalty.

5. Run Paid Advertisements

Paid ads, such as Facebook or Google Ads, can be the easiest way to reach new customers. Target your ads to people in your service area and highlight a unique selling point to encourage click-throughs. Remember to monitor the effectiveness of your ads to make informed decisions about future campaigns.

6. Implement a Customer Feedback System

Getting feedback from customers can be a great way to improve your services. 

Constructive feedback is invaluable in understanding customer needs and improving your service. A simple follow-up email with a feedback form can provide you with insight. Act on the comments by improving service quality, addressing common complaints, and showcasing customer testimonials to potential clients.

An effective customer feedback system for a commercial cleaning business could involve implementing a multi-channel approach. This might include:

1. Post-Service Email Surveys: Shortly after service completion, send customers a personalized email thanking them for their business and including a short, user-friendly survey link. The survey could ask about the cleanliness level, the professionalism of the staff, and any areas for improvement.

2. SMS Feedback Requests: For clients who prefer text communication, send a brief SMS message encouraging them to rate their service experience on a scale of 1-10, followed by an optional open-ended question for additional comments.

3. Online Review Prompts: Encourage satisfied customers to leave reviews on major platforms such as Google, Facebook, or industry-specific sites. Make the process easy by providing direct links to your business's review page.

4. Feedback Boxes on-site: For long-term contracts or large premises, consider setting up a physical feedback box where employees of the client company can anonymously submit their observations or suggestions regarding the cleaning service.

7. Innovate New Products or Services

Innovating a new product line for your business is essential to staying current with industry trends. While the cleaning industry continuously evolves, your services and offerings should also align with market demands. This strategy will not only set you apart from competitors but also boost your sales significantly. Whether it’s a new method of delivering cleaning services or an eco-friendly cleaning solution, these innovations will surely enhance your sales. 

For instance, if you are in the commercial cleaning industry, introducing autonomous cleaning robots can be a game-changer for your business. These robots are designed to clean floors, windows, and even high surfaces without human intervention, operating during off-hours to minimize disruption. 

By utilizing advanced navigation and mapping technologies, these robots can efficiently clean large commercial spaces like offices, schools, and healthcare facilities. Not only does this reduce labor costs, but it also ensures a consistent level of cleanliness and can be marketed as a high-tech, efficient solution to prospective clients looking for cutting-edge cleaning services.

8. Create Customer Loyalty Programs

Another great way to implement your business is by creating client loyalty programs. These programs will make them feel appreciated for supporting your business. In return, they are more likely to stay loyal to your services over time. Loyalty programs are marketing strategies that can come in various forms, such as referral bonuses and discounts for regular service. Even more, they can recommend your business to others as well. 

Establishing a robust customer loyalty program for a commercial cleaning business can significantly enhance customer retention and encourage positive word-of-mouth. Here are some examples:

• Tiered Rewards System: Implement a system where customers earn points for every dollar spent on your services. The more points they accumulate, the higher the tier they reach, with each tier offering progressively greater rewards such as exclusive discounts, free additional services such as complimentary carpet cleaning, or priority scheduling.

• Referral Program: Encourage your current clients to refer new customers by offering them a service discount or a free cleaning session for each successful referral. This not only rewards your existing clients but also expands your customer base.

• Subscription Discounts: Offer discounted rates for clients who commit to a subscription model, such as booking your cleaning services weekly or monthly. This guarantees them several cleaning sessions at a lower price than one-time services, fostering long-term commitments.

• Anniversary Rewards: To recognize a customer's loyalty over the years, celebrate the anniversary of your relationship with them by offering them a special discount or a complimentary service upgrade. This personal touch can significantly boost customer satisfaction and loyalty.

• Feedback Bonuses: Offer incentives for customers who give feedback about your services. Whether it’s a positive review or constructive criticism, offer a small discount or extra service on their next booking. This not only shows that you value their input but also encourages a culture of continuous improvement.

These loyalty programs can be tailored to fit your client base's unique needs and preferences, ensuring they feel valued and incentivized to continue using your cleaning services.

9. Offer Limited-Time Promotions

Create a sense of urgency in potential customers with limited-time offers that encourage quick decision-making. For example, offer a discount to new customers who sign up within a certain timeframe or provide a free service upgrade for a limited number of sign-ups.

10. Examples of Limited-Time Promotions for a Commercial Cleaning Business

• Early Bird Special: Encourage new clients to sign up for your services by offering a 20% discount to the first 10 customers who book a cleaning within the next 30 days. This not only boosts your customer base but also generates immediate interest in your offerings.

• Seasonal Deep Clean Discount: Offer a 25% discount on deep cleaning services for commercial spaces during the spring and fall, when businesses often look to refresh their premises. Limit this offer to bookings made in a certain month to create a sense of urgency.

• Referral Rush: Create a two-week campaign in which current clients receive a 30% discount on their next cleaning service for every new client they refer who books a service. This will leverage your existing client base for growth and reward them for their loyalty.

• Flash Sale Friday: Announce unexpected flash sales on your social media platforms, offering a significant discount, such as 40% off standard cleaning rates, for bookings made on a specific Friday. This tactic encourages quick decision-making and spices up your marketing strategy with an element of surprise.

10. Enhance Your Online Presence

In today's digital-first world, your online presence is often the first customer interaction with your business. Ensure your website is user-friendly, mobile-optimized, and showcases the benefits of your services. Engage with customers through social media, where you can share cleaning tips and tricks, customer testimonials, and promote special offers.

Creating a series of engaging how-to videos can be an effective strategy for a commercial cleaning business looking to enhance its online presence. For example, producing short, informative clips on topics like "The Best Techniques for Disinfecting Your Workspace" or "Eco-Friendly Cleaning Solutions You Can Use in Your Office" helps to position your company as an expert in the cleaning industry. 

These videos can be shared across various social media platforms such as YouTube, Instagram, and Facebook, not only to educate your audience but also to increase engagement and brand visibility. Additionally, encouraging viewers to comment on and share these videos can further extend your reach, attracting potential customers to your business.

11. Offer Personalized and Specialized Services

One-size-fits-all doesn't work in the cleaning industry. Tailor your services to meet the unique needs of each customer. If you specialize in green cleaning, highlight that service for eco-conscious clients. For others, an expedited service for sudden spills or a more extensive disinfection service can be a game-changer.

Let’s say you can offer personalized and specialized services, which is essential. Consider incorporating a "Custom Cleaning Plan" service, where businesses can select specific cleaning tasks tailored to their operational hours, specific cleaning needs, and particular concerns about sanitization. 

For instance, a restaurant may require deep kitchen cleaning and grease removal services, while a tech company might prioritize dust-free environments for their equipment. Another specialized service could be "Eco-Friendly Cleaning Packages" for clients committed to sustainability. This could include using certified eco-friendly cleaning products, water-saving cleaning techniques, and waste-reduction practices. 

Additionally, "Emergency Cleaning Services" can be a significant asset for businesses needing immediate assistance after unexpected events like spills or natural disasters. Each of these personalized services demonstrates a deep understanding of the diverse needs within the commercial sector, setting your business apart as a versatile and customer-focused provider.

12. Continuously Invest in Your Cleaners' Professional Training

Your cleaners are the face of your business. Regular training workshops keep them updated on the latest cleaning methods and reinforce the importance of client satisfaction. Well-trained cleaners are more efficient, produce better results, and contribute to higher customer satisfaction, all of which lead to increased sales.

By implementing these strategies, you can not only increase your cleaning business's sales but also create a loyal customer base that values your service. Remember, the growth of your business is a marathon, not a sprint — focus on sustainable strategies that build long-term success.

Moreover, improved customer service skills led to higher client satisfaction rates, resulting in positive word-of-mouth and repeat business. The training helps the cleaners be more adept at using eco-friendly products and methods, appealing to an increasingly environmentally conscious market. This underscores investing in employees not only enhances their skill set but also significantly impacts the company's bottom line through improved service quality and customer satisfaction.

Final Thoughts

Increasing a cleaning business sales is an essential factor to determine if you are providing the value your clients look for. Tailoring your offerings to meet the unique needs of your clients, whether through personalized cleaning plans or specialized services, is crucial. Leveraging online platforms, running targeted advertising campaigns, and engaging with your audience through informative content can significantly boost your visibility and attract new customers. Additionally, investing in the professional development of your cleaners ensures that your team is equipped with the latest techniques and skills, leading to improved service quality and customer satisfaction. Implementing these strategies and focusing on long-term growth can help you achieve sustainable success and a loyal customer base in the competitive cleaning industry.